
We get professional fulfilment from helping our clients achieve theirs.


Executive advisor on strategy and innovation and co-author of The Invincible Company book in the Strategyzer series. I work with executives on complex business challenges such as adapting their business in mature markets at risk of disruption and improving their organisation’s innovation capability to create growth and long-term resilience. Outside of work, I get energy from being immersed in nature, challenging my declining power on the tennis court and watching edgy movies on the big screen with family and friends.
Fred Etiemble
Partner

28 years experience as a strategic designer, ethnographic researcher and people leader at Bain and McKinsey. I'm insatiably curious and always thinking about the people who experience a solution when I design. I love complex problems quite simply because they present a wide range of perspectives that can be resolved when rooted in deep user research. A Mum, artist and owner of Terra Tags with an uncommon obsession for medieval Tudor history.
Rhonda Sweet
Strategic Designer

I'm a serial entrepreneur who has sat at the intersection of corporate, fast-paced growth companies and boards. Whilst at McKinsey I founded the digital, data and agile business in APAC where I was also head of people for these communities of expert practitioners. I'm a proud father of 3, passionate about Australian football and I get incredible energy from managing the blossoming music career of my eldest child Ishan.
Sahil Merchant
Partner

Helping teams collaborate to create extraordinary impact is my driving force. With over a decade of experience as an Agile coach and management consultant, I work with organisations to transform innovative concepts into scalable products. Committed to social impact and with a passion for technology, I leverage my expertise to help individuals and organisations navigate the digital economy. I'm a frequent speaker at industry conferences and also have a creative background as a professional musician.
Pete Cohen
Consultant

I have over 20 years experience leading growth transformations, implementing innovation systems and launching new businesses. As a Partner at McKinsey I led the organic and inorganic growth of McKinsey's digital, analytics and marketing capabilities across Australia, NZ and Asia. I'm a father, hockey club director, runner, craft beer enthusiast and occasional DJ, I get energy from being at the heart of vibrant cultural environments.
David Pountney
Partner

In addition to our immediate Vibrance family we work closely with an ecosystem of seasoned hands-on practitioners who are curious and passionate about their craft and share our purpose and values.
We facilitate the sharing of learnings and insights across this community and with our clients.
We are proud of the diversity of working models, perspectives and approaches within this community and how it enriches the experience of working with Vibrance and amplifies the impact we can have with our clients.